BÉIS

Copywriter

• Responsibilities: Write all the things. Emails, paid ads, campaign slogans… you know… all the stuff you read and then think “oooh I should buy that!” — my apologies to your wallet.

SET Active

Jr. Brand + Creative Production Coordinator

• Responsibilities: Assist in developing strategy for brand messaging and storytelling, marketing initiatives, events/activations, product, and more. Conceptualize and style multiple campaigns including location scouting, wardrobe, model coordinating, on-set management and photoshoot direction. Develop skills in trend forecasting, copywriting and social media strategizing.

• Skills Developed: Wrote engaging, on-brand messaging for internal materials, print and digital marketing assets, social media, etc. Utilized voice, storytelling and attention to detail to connect with audience and consumers on tight deadlines.

Daily Trojan

Social Media Director

• Accomplishments: Increased Instagram following by over 80% in first two semesters as director through conducting analytics reports, developing social media templates, and creating engaging content. Instituted image descriptions and alt text to increase accessibility.

• Responsibilities: Direct a team of content creation staff and collaborate with editors, writers, and staff to shape the social media identity of the paper. Schedule social media content on Facebook, Twitter, and Instagram (experienced with programs such as Buffer and Tweetdeck). Oversee podcast, audience engagement, diversity and inclusion, and wellness sections.